I’d have to call it the case of the accidental vision statement.
I was writing a speech for the CEO. He had already announced and undertaken a series of environmental initiatives for the company, but he was still dissatisfied. He had a restless, always-turned-on kind of mind, and he was reaching for something, even if he wasn’t quite sure what it might be. He also had CEOs in competitive companies, looking to do what he was thinking about doing. Continue reading “Poetry at Work, Chapter 6: Poetry of the Vision Statement”